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Job Op – Marketing Director

The Parent Encouragement Program (PEP) seeks an energetic, self-starter to join the PEP team as its Marketing Director. This is an exciting opportunity to work with a highly regarded nonprofit organization in the DC area that has recently re-positioned itself for increased impact and growth. 

Founded in 1982, PEP’s goal is for all children to have the opportunity to grow up in a  supportive family environment where they can thrive, reach their full potential, and become contributing members of society. To achieve our vision, PEP provides parents and caregivers with resources, support and strategies that will help them build strong, harmonious family relationships. We help adults foster the values of mutual respect, shared responsibility,  competence and cooperation in young people, preparing them to make positive contributions to their families, their communities and the world at large. 

Since our founding, PEP has served over 50,000 parents and caregivers in the Washington metropolitan region and beyond. PEP’s programs are renowned and award-winning: in 2019,  our two online masterclasses won Telly Awards (which honors excellence in video and television across all screens); our parenting articles have won awards from the Parent Media  Association for the past several years; we are regularly called by journalists from the  Washington Post, Wall Street Journal, and other media for commentary; and syndicated columnist Carolyn Hax has repeatedly recommended our programs to her readers, citing PEP  most recently in March 2021. 

PEP’s business model is based on a combination of fee-for-service programs and contributed revenue from individuals, businesses, foundations and government. PEP is currently embarking on a major gifts campaign to fund our new strategic direction, focusing on growth and increasing parenting education support for institutions serving parents and families, such as schools, companies, health care providers, grantmakers, and other nonprofit organizations. 

PEP’s current budget is about $600,000, we have 9 staff positions, and about 50 active parenting educators who deliver our parenting classes and support. With our new strategic positioning, major gifts campaign and opportunities for forming institutional partnerships, we expect to grow significantly in the next 3 to 5 years. The Marketing Director will play a key role  in steering that growth, enabling parents of all walks of life to benefit from PEP’s programs.

Responsibilities 

In collaboration with the executive director, key staff, and outside consultants, the Marketing  Director will develop a strategic marketing and communications plan to increase PEP’s visibility to external audiences; reach new and diverse audiences, and grow PEP’s earned revenue from fee-based programs. The plan should include components for public relations, media relations,  digital communications, platform integration, key messaging, storytelling, and brand experience. The Marketing Director will take the lead in the implementation and continual updating and improvement to the plan. Specific areas of work will include: 

Digital Communications: 

Brand Management: 

Website and Platform Management: 

Other:  

Qualifications 

The ideal candidate is equally passionate about the mission of PEP and marketing as a means of expanding organizational impact. Specific qualifications include: 

Salary and Benefits 

Salary is commensurate with experience. Benefits include time off for vacation and personal days and federal holidays, and health benefits, along with access to unlimited opportunities to take PEP programs at no fee. This is a full-time position with the possibility for flexible hours and a hybrid work model. Occasional evenings and weekends may be required. PEP is a family-friendly work environment that offers flexibility to working parents and caregivers. 

To Apply 

Please send a resume and detailed cover letter, with salary expectations, to  khedge@pepparent.org with the subject line: [Your Name] – Marketing Director. No phone calls please. 

PEP is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender, identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

Parent Encouragement Program
10100 Connecticut Ave.
Kensington, MD 20895
301-929-8824
office@PEPparent.org

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